The Internet and the explosion of communication media and media forms and software have changed the way most of us in our careers will interact with the press. All of us need some simple guidelines for our relationships with the press, if for no other reason than risk mitigation. We have a lot of straightforward ideas to share, some of which will surprise many of our listeners. Think about that: simple straightforward guidance that surprises...a clear indication that attention must be paid.

This Cast Answers These Questions

  • How do I deal with the press?
  • What do I do if a member of the press calls me?
  • Can I talk to the press outside of my job?

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