This cast reviews our recent Career Tools guidance on LinkedIn, as well as highlights LinkedIn's recent Fortune magazine cover story, and recommends some basic LinkedIn behaviors for managers.

About a year ago, Wendii created podcast content for us about LinkedIn, the digital social media professional website. At the time, Mark hesitated to publish it, because he didn't feel that it was content that would be timeless, and he wasn't sure of LinkedIn's reach.

We strive for all of our content to be timely for many - because they're facing the very problem we're addressing. We also strive for all of our content to be timeless - that is - they'll still be of value to someone facing that problem 20 years from now.

But over the past year, two things have changed. First, Mark has realized that when it comes to digital tools, there is very little that we can say will be timeless. The digital world changes...well, too fast for "timeless". Also, there's far too many people saying EVERYTHING is timely, that being new is enough to make something valuable, which is of course silly. But with that in mind, it's still true that some digital tools - and perhaps other tools and situations - are something less than permanent in management, but need addressing. So, Mark came to realize that we could make recommendations for certain tools that are less than timeless.

The other thing that changed was the growth of LinkedIn. We had heard so many cases of LinkedIn playing key roles in recruiting, and careers in general, that we could no longer in good conscience let so many managers and professionals simply stumble through their profile development.

So, Wendii's work came to pass recently, and we recorded a multi-part series on LinkedIn on Career Tools.

Within 5 days, the cover story of the latest Fortune magazine was about how LinkedIn could 'fire up' your career. The cover picture was someone sitting in a desk chair taking off like a rocket. Probably a little much, but at least if you see it on a newsstand, you'll know what you're looking for. We recommend Fortune, and this might be a good issue to start with, though we'll detail the cover article pretty well here. We take full credit for convincing Fortune to figure out how important LinkedIn is.

We believe that LinkedIn is important enough in the professional world that managers ought to know about it, so this is a career topic that we can talk about at Manager Tools. In this cast, we'll review the basics of the Career Tools content, review the Fortune article, and then make some specific recommendations for managers in a professional world that includes LinkedIn.

This Cast Answers These Questions

  • How do I use Linkedin as a manager?
  • How should I instruct my direct's to use Linkedin?
  • Can I use Linkedin to review candidates?

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