Our guidance on understanding features and benefits, and how to use them.

We talked about using features and benefits as part of your preparation for interviews. But the idea of features and benefits is useful anytime you're trying to persuade someone. In this guidance will show you how to apply them more broadly.

This Cast Answers These Questions

  • What are features and benefits?
  • Why are features and benefits important outside of sales?
  • How do I use features and benefits everyday?

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