When most people miss a deadline, they prove they don't understand them.

Deadlines matter, but it sure seems like a lot of folks see them as guidelines, rather than as what they are: metrics that cost money. To be a professional is to take deadlines very seriously - but most of us don't.

This Cast Answers These Questions

  • What is the nature of deadlines?
  • Why do deadlines matter?
  • What do I do when I am going to miss a deadline?

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