This review was submitted by mauzenne.
This is the best book available about how to change the culture of an organization. It makes the case for taking your time in the beginning, getting a GREAT team together, creating an emotional appeal ,and being happy with small wins early (and telling everyone about them). It's so simple, you'll be amazed your firm didn't do it this way last time they tried to change. But they didn't, did they? This process is good enough to fall on your sword about: "if you're not going to generally follow this plan, I don't want to be on the team." Yeah - it's that good.