This review was submitted by mauzenne.
The best book on business writing ever. Barbara Minto has given us a step by step process for producing clear, brilliant, simple writing that will persuade as well as inform. It is not cheap, nor easy - but neither is running a $100 million business. If you think you can do the latter, try the former first. [ Because we've read your writing, and it's not very good. ;-) ] (Mike and Barbara are friends - she's sharp and wonderful.)