What is the best way to handle this situation? I work for a company that has perks (tickets to sporting events) for our best customers. We gave these tickets (albeit general admission) to a specific customer for the 4th time in a row (the event happens twice yearly in my area and RARELY does a customer get to go more than once). The customer (C-Level) wrote back to my rep "you have got to be kidding". Funny thing is we spend 10x with them vs. what they spend with us.