I just accepted a position to take over the e-commerce store for an established luxury retail brand.
We are a small operation with a couple of retail outlets and a catalog business.
I have inherited 3 direct reports -- one creative, one producer/coordinator, and one IT/tech support manager -- plus a site that needs major work but has potential. Obviously, the economy is wreaking havoc on sales, but so is the competition and a general lack of focus within the site.
I'm an experienced project manager & web marketer, but still novice when it comes to people management, admittedly. Although, I am noticing the lack of structure in this new environment, I believe my people to be knowledgeable.
How do I integrate processes and tools for us to be effective as a team and gain their trust at the same time?
How do I balance implementing change incrementally without alienating my colleagues and still drive the sales my CEO wants to see without seeming to run roughshod over people or coming across as too maverick?
By the way, all interfaces so far with senior managers have confirmed for me that I "fit" and share the collective sentiment that we have opportunities to win; we just need to do the work to get where we want to be.
It's my direct team that I'm slightly concerned with winning over and how to manage them in the realistic likelihood it will take a while to earn their respect.