In today's WSJ there was an article titled, "Employers Rethink How They Give Feedback".
(B5 if you have the paper)
My personal opinion is that it has nothing to do with young workers, it's just the right thing to do.
I really like the example at the end of the article. The employee set up "weekly one-on-one chats" with her manager. Hmmmm, the manager didn't start O3s first?!?