I'm a business-to-business sales executive working for a software company. I have a large number of existing clients. My organization uses a solution called Eloqua (www.eloqua.com) that, among other things, allows me to know when someone from a client company visits our website and what pages they look at, what search terms they use, etc.
I'm always somewhat torn about the most effective way to use this information. Do I say, "I noticed you looked at 232 pages on our website today. Did you find what you were looking for?" That approach make me feel a little like creepy.
Is the approach more general with a "just checking in" tone, so that if they need my help they can ask, but I don't have to reveal that I know what I know because of the tool we use. Ideally, if they could use my help, they'll respond and I'll engage.
Thanks in advance for your feedback!