I just finished this book, and it is great. The first three-quarters are profiles on companies who are using blue ocean strategies (doing something that does not compete with the competition, but is so different that the competition is irrelevant). The last third talks about the role of managers who are trying to implement new strategies, and the mistakes they make when it comes to dealing other people in the organization.

Mark's picture


I agree. This is a great book about strategy, and I recommend it.