Are there suggestions for explaining the need for measurable goals in a non-work, specifically at my church?
My family and I attend a small Episcopal church that isn't going to survive if it doesn't build a larger congregation. At the annual meeting a week ago, I spoke either so eloquently or so forcefully about this issue that I was asked to be "Evangelism Coordinator" to lead tackling this problem. Okay, so for so good, I'm excited about taking on this project and honored to have been asked.
As I begin to sketch out a plan to get this going, I'm running into my first problem. It seems obvious that we need to set goals and defining appropriate MT goals won't be difficult. However, prior experience says that I may have trouble getting everyone to see why concrete goals are needed. In meetings where questions of "mission" and "strategy" have come up, there is a significant number of people who find that kind of language and thinking to objectionable when discussing something spiritual like church. I tend more toward an approach that says that purposes may vary, but an organization is still an organization and a project is still a project and there are a lot of tools that can be used across a wide variety of situations.
Does anyone have suggestions for how to adjust my approach to persuade others in the congregation that it is okay to borrow methods from the secular world for our own purposes starting with defining some measurable goals?