Has anyone read this book?
I've got it yesterday and couldn't put it away since I opened it. I'm almost through and I'm impressed with the concept.
I was wondering what other opinions are on this, as it is quite a different approach and I can imagine there to be a lot of resistance in top management in companies, to try this out.
The book is not too well written, I have to admit, but it doesn't spoil the reading experience, since it's about the message.
[quote]The fable Kelly tells is based on a true story in which a janitorial services company had a chronic annual turnover rate of 400%. The fictional General Manager, Simon, is frustrated since he is operating more as a full-time "lead recruiter" rather than GM.
After numerous unsuccessful studies to define the problem, Simon's senior assistant suggests they learn what the employee's dreams are then find a way "to connect their job today with their dreams for tomorrow." Making money without a dream to fulfill is pointless and obscene. "Life is about living our dreams."
The company goes on to implement "The Dream Manager" program (the program's implementation and evolution is described in detail). The program results in improved morale and loyalty, and a drop in the annual turnover rate to 12% while gross revenue tripled.[/quote]
They create a role called "The Dream Manager", which is basically a cross between a Life Coach and a Financial Advisor in the company. All employees have one session a month with that person, talk about their dreams and make a plan how to achieve them. This results not only in descreased turnover, but also in less sick days, less lateness and a sense of connectedness of the employees with the company - they start referring new employees and even clients and so contribute to the growth of the business.