I would love some of your thoughts & recommendations regarding how to increase the likelihood that a potential hiring manager/employer will read my professional blog. I consider my blog to be a critical asset of mine in helping to substantiate my domain expertise & thought-leadership - and thus serve as a major component of my job search.
To-date, I include the link to my blog in:
- All of my email signatures in emails sent to hiring mgrs & potential employers
- My resume, LinkedIn profile, and even in my cover letters when relevant
Despite these different "touch pts" of distribution, only about 1 in 30 hiring mgrs actually take a look at my blog, which I've found to be rather surprising, as I view it as a key way for hiring managers to reduce their hiring risk.
I would love to hear your thoughts, suggestions, ideas as to how I can increase my "conversion rate", as I really think my blog could go a long way given all of the positive feedback I've received from professional peers regarding it.
Thank you in advance for all of your great insights, feedback, and recommendations!