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Profile of organisation:
Academia
Trying to introduce new business models to have new income streams
Project Leader, told to form new start ups.

Project has been operating for 6 months, they have identified possible income stream which they have already done some small projects for. Now they want to expand the marketplace. As there are budget constraints for employment of people they are wanting to use a consultancy based model.
So we have been in prelimanary discussions, and I was asked to write and submit a proposal presumably what I can do for them.
I have asked questions about what resources I could expect from them.
I want to make sure that I have a screwdriver if that is what the job requires and no given a spade.
Advice sought: Should I write a proposal at this point. If so any ideas what I should include
Swedejoey

jhack's picture

Well, everything... :wink:

Seriously, this forum can't tell you how to write your proposal - there would just be too many details unknown.

You should, nonetheless, lay out a project plan (with resources) and [i]make explicit[/i] any assumptions regarding the number and skills of the people from their side that will be on the project.

John

HMac's picture

[quote="swedejoey"]... they have identified possible income stream which they have already done some small projects for. Now they want to expand the marketplace. [/quote]

Two possible strategies (and I don't know enough from your writeup which is more applicable to your situation):

[list]Grow by doing additional work with EXISTING clients.

Find NEW clients.[/list:u]

These require different approaches.

A consultancy-based model is more effective for growing and expanding existing relationships, because you've already established your expertise and value proposition. So you don't have to identify markets or target companies, you can hone right in on identifying opportunities to offer to work on.

Finding new clients is a marketing and sales task: you start by identifying markets and targets, and then you use a variety of methods to reach them with a message that establishes your credibility. Depending on the circumstances, methods vary from advertising, to direct mail, to staffing a salesforce, to speaking at industry conferences, to authoring white papers, etc.

Again, I don't know enough about your situation to give any advice about your proposal - but you need to know the details of your growth strategy.

Hope this helps.

-Hugh