My company of 12 has decided that my customer service team (of 3) is also going to absorb the responsibility of being the sales team. We do not have any formal sales employees at the company - just one biz dev director. Despite that, we are attempting to grow at a frantic pace, with a goal of over 1200 new accounts by the end of the year (double the last timeframe's pace).
My risk is if I cannot sell these duties with passion and urgency to my team, I can picture two of them quitting. They have told me openly that they "hate sales". I do not want them to quit and can see them as great salespeople.
Feasibility of the decision aside, what's your best strategy for teaching my old and happy-with-their-answering-the-phones-only dogs some new tricks?
I am all ears. Like a basset hound.