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Wonderful timing on the cast as I've just attended some business case training and came out thinking that I now need help persuading in presenting the case!
For other tech geeks like me, as I was listening I started playing with excel mapping some people I am currently working on a project with against the persuasion matrix. I ran into the problem of labelling the scatter chart with people's names and found this great little utility which resolved it.
[b]XYChartLabeler.exe v6.23[/b] (8 November 2002, 279k, 19044 downloads) - Updated
A very commonly requested Excel feature is the ability to add labels to XY chart data points. The XY Chart Labeler provides this feature for Excel. Once the data labels are applied using the Add Labels utility, the Move Labels utility can be used to move the labels in any direction in 1 point increments. The Manual Labeler allows you to apply labels to individual data points within your chart. Note that the routine works just as well with most chart types.
http://www.bmsltd.ie/MVP/MVPPage.asp
Enjoy :)