I just read this in the 4/13 issue of Fortune in the cover store, "How To Find A Job."
One surefire way to grab people's attention is to offer intel on their competitors. David Perry, the headhunter, advises gathering such tidbits whenever you go on an interview. When the hiring manager asks whether you have questions, Perry recommends saying, "Yes, as a matter of fact I do. I understand your five competitors are such and such. What is it about ABC Company that makes you guys nervous?" Take notes, and when you get to your car, pick up the phone and call those competitors: 'I just left an interview at XYZ Corp. Apparently you're doing this and this and it's keeping them up at night. Do you have time for coffee?'"
Do people actually do this? Is this good advice?
I think everything you do has to go through a "gut check" where you ask yourself - does what I'm doing right now make me feel like a dirtbag?
Further, I'm not sure how effective it is. If I received that call, maybe I'd listen to what they have to say but I sure as heck wouldn't tell them anything about my company and I DEFINITELY wouldn't hire them. How can I trust this person moving forward?