I’m a long time listener, and I had a question/topic that I’m struggling with and may have had a fatal impact on my organization. I know I’m not thinking about this well, but I’m not sure how to tackle this issue.
My situation is: I’m in a small organization, and there are entire general areas of the business that aren’t being at all or are being done very poorly. One major incident is that our VP of marketing left a few years ago, and no one was promoting the company, the website got stale, and the sales team buckled down to just cold call prospects; and we weren’t getting any warm leads. So, seeing the impact. I ‘stepped up’ and worked on & took over marketing. However, my background is in tech, I’ve helped with sales engineering and have exposure to customers but I’m not a market professional. But I figured, I’m smart, I’ll work on this and try and make some impact on this area; some advancement is better than nothing. Fast forward a few years, and I didn’t make much of an impact, I didn’t allocate an appropriate amount of time, and I’m a novice who ‘read & learned’ a lot but not experienced professional that a customer has. Now I’m responsible for an area, haven’t made an impact and we still aren’t getting any leads to pushing into the sales funnel.
In reflecting, I’m not sure what I should have done instead. Many questions:
- Should I have not taken on this new area?
- Should I have allocated more time to it (but I didn’t have any experience to estimate the learning curve)?
- Would someone better have stepped up if I didn't?
- This pattern in long term result in being a jack of all traits (and master of none)?
- Should I focus on developing my expertise only? is there a conflict between personal and organizational interests?
- Is this financially irresponsible, I'm getting a high wage as a technical manager and I'm doing work of a lesser paid, junior marketing activity? Should I pushed harder to hire ppl to do the work?
I think I’m using ‘small organization’ as an excuse and this happens in large organizations as well, and my logic is flawed in some way. For some context, my company is a software SaaS application with about 18 people, and most of them are engineers and have been there for 10+ years.
Any guidance you or your team can share would be soo helpful,