Please forgive the long post...
The Coaching podcasts do an excellent job of explaining how to create SMART short-term, developmental goals for coaching. My org supposedly uses the SMART criteria to set individual annual objectives—it’s on the Quarterly and Annual Review form we use, but I don’t think I’ve ever seen an objective that fits this criteria. I’ve re-reviewed the Performance Review podcasts, and I haven’t found anything that specifically addresses how to set annual objectives (at the management level as opposed to service/ops/specialist level positions).
Does anyone have insight on the setting of SMART annual objectives?
At the risk of including too much info, I’ve listed my ‘objectives’ from last year below. As vague as they are, they still don’t match those priorities identified by my VP during 1-on-1’s. I feel like I do whatever’s asked of me and then my results are shoe-horned into the Objectives on my review.
I don’t want to ask for better objectives, I want to suggest specific objectives. But I don’t (yet) know how to do it.
Your input would be much appreciated.
OBJECTIVE 1: Coordinate the efforts of [creative agency] & [programmers] to launch the redesigned [login website] on time and under budget.
OBJECTIVE 2: Work with [web development firm] to keep the public website updated with the latest information, positioning, and services/tools to entice prospects.
OBJECTIVE 3: Identify and pursue low-cost possibilities for highly targeted web-based advertising.
OBJECTIVE 4: Work with [external creative agency] to produce a high-end presentation binder for use in sales presentations.
OBJECTIVE 5: Support the organizational culture by keeping co-workers informed of key marketing initiatives that may impact their work, by providing constructive feedback as appropriate and by maintaining open communication.
OBJECTIVE 6: Support [the organization]’s overall commitment to excellence in service by delivering quality service responsiveness to internal and external parties.
OBJECTIVE 7: Support [the organization]’s goal of employee development by seeking and engaging in educational and volunteer opportunities on a regular basis.