I'm a director at a small (25 ppl) software company. And we've been downsizing slowly over the past few years. And like many organizations we're asking people to take on more responsibilities.
In the organization, we have few competencies in Marketing in general. I've been asked to take on leadership of the marketing guys (1.5 ppl); even though my core-competency is not in marketing. So far, I've been leading the technology product group which is relatively stable recently.
I know that (in general) every hour spent on improving marketing is better for the organization than every incremental hour on technology. I'm just not sure if i'm the best person to take it on. I can do it, learn, make mistakes along the way and make some improvements; however i'm not sure if this is the most effective way to move forward. Should i force the issue and ask to hire a specialist (at further expense), or take on the challenge and figure it out?