I ordered a one month premium subscription because I'm hoping to find some forms and additional resources to help me implement your system. My background is as a librarian and information architect, so finding information easily is something important to me. I noticed two things:
1. The website is sorely in need of usability testing and a redesign. The only reason I've been willing to spend so much time browsing/searching is because I've listened to your podcasts, which gave me the incentive to dig deeper. Many users will give up after only a few clicks.
2. The website isn't focused on us, your customers, but on you, and your desire to get customers to pay for premium memberships. Make US your focus. Ask us what we need, and design the website around that. It's the best way of getting more customers.
Thanks for listening, I love your podcasts.
Lead Information Architect