How can a business train people in the skill of professional English writing?
It's commonly accepted that U.S. students today are less proficient as writers than had been the case two or more generations ago. I manage a law office, where writing proficiency might be presumed. We screen for writing ability in our hiring, but writing samples and cover letters aren't always representative of the candidate's true abilities.
Clear and persuasive writing is key to what we do. Lawyers who have not developed that ability are on a short career path, with us or with any firm. Sometimes the technical writing skills are there, but the basic rules of grammar, usage, sentence structure, and self-editing are missing.
I'd appreciate your ideas as to how to involve those who need training in this area in a training program, without making it appear punitive or degrading ("bonehead English," as they used to call it in school). For example, I was thinking of a couple of off-site one day sessions that would be open to anyone who wants to attend, but to individually ask those who most need the training to attend, so that there is no stigma to attending.
Any thoughts and recommendations will be most welcome. Thank you.