Is it better to express revenue accomplishments in dollars or percents?
My revenue goals are small in comparison to most of the world, but large in terms of my organization. So percents may look good but could be viewed as being overstated, since the actual dollars are pocket change for large companies.
For example: To keep the math easy, say my revenue goals were $400K and I brought in $500K, is it better to write an accomplishment as:
-Exceeded FY11 revenue goals by $100K by improving inquiry capture and follow up processes.
-Exceeded FY11 revenue goals by 20% by improving inquiry capture and follow up processes.
What you do you think is more appropriate?