My daughter applied for CEMS, a highly selective international business program for Masters students. First up was a presentation at 7:30am in the morning to the group of selectors plus the other five applicants. Her take on the brief was different to the others and she felt flustered and didn’t present very well. She was sitting there stewing over it in her mind as the next guy presented and feeling pretty down. Then she said the Manager Tools quote came into her head “it’s not the first mistake that loses it, it’s the second and third”. She focussed hard on the group case study which she did well then the personal interview that she nailed. Last week she found out she had been selected. Thank you again for your essential advice.

Simon Flowers