The fourth part of our series on how to choose a company. Our guidance on reputation.

So far in this series, we've covered compensation, values and industry stability. In this guidance we're going to cover the company's reputation, which can have as long lasting affect on your career as any of the previous factors. As the saying goes, you can't go wrong with buying IBM. In the same way having IBM on your resume will give you a career boost for life.

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