In today's fast and flat world, ideas are becoming critical competitive advantages. Managers - and many others - need to be good at getting the most and best ideas from themselves and their teams.

And, if you ask a hundred managers what are some of the tools they might use to generate ideas, the ONLY tool that would get 100 votes is brainstorming. The funny thing is, we've been in lots of meetings where folks said that what they were doing was brainstorming, but it wasn't. It was solution development, which is a completely different thing.

Since many managers don't know how to lead a brainstorming session, this cast tells you how.

This Cast Answers These Questions

  • How do I organize a brainstorming session?
  • What are the rules of a brainstorming session?
  • Why is peanut butter important?

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