Submitted by smgraham2 on
in
Forums
Fellow MT Listeners,
I have recently received additional responsibilities, moving from the head of engineering to the general manager of a product line. Can anyone recommend books or training for a quick and dirty jump start on getting started on some new responsibilities....particularly in the areas of sales and Marketing.
Thanks.
Getting Started Off Right
Congratulations on your additional responsibilities!
Here are some resources you may find helpful for your new responsibilities, though I cannot address sales and marketing specifically:
I hope these help you get started off right!
- BJ
WMARSHA1, thanks for the
WMARSHA1, thanks for the advice. Having been through the management ropes and different jobs, I am fairly familiar with these concepts. What I am really looking for more is domain specific recommendations for the newer fields of sales and marketing. Do you (or anyone else) have recommendations for these items.
Thanks.
Selling
Good recommendations here for sales:
http://www.manager-tools.com/forums-3761
...and Robert Cialdini's "Influence" is a great book about sales, marketing and persuasion.
John Hack
SMGraham....
Why don't you send me a mail with some more details and I'll make some recommendations? GM roles are important and widely divergent.
MarkAT....