I work for a small company that works solely with one of the top 3 wireless carriers. My role is to take the Natl Acct Managers outside of the normal cell phone box and help them uncover out of the box solutions, but more importantly, help consult with our own internal teams to best stage, QA and deploy large solutions throughout large organizations (Fortune 100). We are a full service wireless solutions integrator. There are 10 of us around the country and right now we are called Regional Sales Managers (as we are responsible for specific regions and the account managers within those regions). This is ok but we are refining our identity for 2009 and one of those proposed changes is our titles.
I feel that a title like "wireless consultant" signifies a retail environment (which we are far from) and something like "Area Sales Manager" or "Channel Manager" lumps us into a very large group of folks that have MANY different duties.
If you think of the larger organizations in the US and when you hear that they have hired a consultant, it implies that someone is coming in to help them add efficiencies to their business and improve processes. The term "consultant" has an association of higher end professionalism and aptitude with it (at least in my mind). This is my pick.
At the end of the day does it matter? Maybe not, but we pride ourselves as providing a Nordstrom-like experience at every interaction a customer/prospect has with our company and when I hand my card to a C-level executive I want to feel like my title matches precisely with what I do.