I was laid off in November and am now pursuing a career search on two fronts: The conventional find an employer approach and the start a company approach.
I'm not sure how a prospective employer or recruiter will view my work in starting a new company while searching. I would like to think they will consider me enterprising and view it positively. On the other hand, they could consider it a distraction or lack of commitment to my job search.
At this point, I don't see any downside in mentioning the new company. It seems just like searching while currently employed.
Thank you in advance for your comments and advice.